Redefining Gold Jewelry Trends with Millennial and Gen Z Influence
“Redefining Gold Jewelry Trends” isn’t just a tagline—it’s a movement. Lin in Shanghai unboxes her latest treasure: a delicate two-gram “hard…
Gen Z Influence
The Gen Z Influence, born between the late 1990s and early 2010s, is reshaping industries, including gold investing. This generation is tech-savvy, socially conscious, and values sustainability. Many Gen Z investors prefer digital gold, such as gold-backed cryptocurrencies, and support ethical sourcing. As they gain more financial power, their choices will likely impact how the gold market evolves, pushing for transparency and more sustainable practices.